Reboot 2026 – From SEO to AEO: Optimising for AI-Driven Search
[T126: Week 9] Feeling confused about how AI tools are changing search and what skills you actually need now? This webinar helps Sydney university students build practical digital marketing knowledge…
Why students may be interested
Feeling confused about how AI tools are changing search and what skills you actually need now?
This webinar helps Sydney university students build practical digital marketing knowledge that improves career readiness in IT, business, and marketing fields.
Search has rapidly evolved from keyword-based SEO to AI-driven search experiences powered by tools like chat assistants and generative engines. This shift has created a new focus on Answer Engine Optimisation (AEO), where content is structured to directly answer user questions. As industries adapt, understanding these changes is becoming a high-demand digital skill for students entering modern workplaces and competitive job markets.
This is an online webinar, making it easy to join from anywhere in Sydney, whether you are near the CBD, Central Station, or studying from home. There is no travel required, and the event is free, which makes it highly accessible for students managing tight schedules and budgets.
What to expect
- AI search evolution. Learn how search engines are shifting towards AI-generated answers.
- AEO fundamentals. Understand how to optimise content for answer-based search systems.
- Career-ready skills. Gain knowledge that supports roles in marketing, IT, and business.
- Expert-led session. Hear insights from professionals working in digital strategy.
Availability may be limited, so it is recommended to secure your place early via the official link.
More about this event
Organised by
KOI involvement
External opportunity
Public Event runs this event; KOI has selected it as a useful opportunity for students.
- Academic period
- T126 · Week 9
- Program category
- Student Engagement Digitalisation
- Event type
- Seminar